What is SEO-Friendly Content | How to Write SEO-Friendly Website Content: Finding the right balance between optimizing content for users and making your content SEO friendly can be difficult. After all, we’ve all heard how SEO-friendly content can help your website generate audience-specific traffic. Many will argue that SEO-optimized content cannot be user-friendly; however, the truth is that you need both.
In this article, we’ll share NOVOS’ top tips for writing SEO-friendly content for search engines and users. How to Write SEO-Friendly Website Content
What is SEO Friendly Content | How to Write SEO-Friendly Website Content
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Start with Keyword Research
Forward to 2021, and anyone with experience in SEO will tell you that algorithms are leaning towards more thought-led types of content. Of course, keywords continue to play a significant role in dominating SERPs, but you must also keep your target audience in mind when producing your work. You should be aware of the following nine points:
1) Recognize the search intent driving your keyword research. Consider the image below, which depicts the customer journey for a sustainable clothing brand. This is what we mean by basing your keyword research on what your user needs to know.
2) Examine who is at the top of search engine results and use it as a resource to ensure you’ve covered the same points in your article. No, we don’t mean copying or duplicating content; instead, showcase your expertise and make it a better resource!
3) Don’t dismiss long-tail keywords. They may be low in volume, but they may also be low in competitiveness. Not only is it easier to rank first in search engines for long-form queries, but it also helps give your content a true sense of what it’s about, which is useful when Google uses its algorithms to select its sources.
Pro tip: Use a social forum like Quora to research new variations of your target keywords. People use this tool to discuss industry-related topics without regard for search filters. How to Write SEO-Friendly Website Content
Other resources are also provided below to assist you with your keyword research.
To find relevant keywords, use tools such as AnswerThePublic or Google Keyword Planner.
4) On Wikipedia, look for the topic-specific pages you want to cover. This is a trustworthy user-generated online resource. You can use it as a resource to get ideas when covering topics.
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5). Google will literally complete your sentences. Google Autocomplete will suggest keywords based on real-world user queries. Isn’t that cool? And extremely useful when attempting to strike a balance between users and keyword research. How to Write SEO-Friendly Website Content
6). Google-related searches show 8 search results at the bottom of the results page. These are generated automatically using Google’s algorithm to determine terms related to your search. This is a fantastic resource for assisting you with keyword research.’ How to Write SEO-Friendly Website Content
7) Visit other topical forums to see what questions and topics your target audience is interested in.
8) Monitor your main competitors and determine which keywords are bringing in a lot of quality traffic. You can use a free Google account to access the Google Keyword Planner Tool in the Google AdWords interface to assist you with this research.
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Pro Tip: Using Google AdWords to Research Competitor Keywords:
- Log in to AdWords, go to the Keyword Planner, and look for the “Find new keywords” option.
- Then, select “Search for new keywords using a phrase, website or category”.
- Once you’ve opened the form, click on the text field under “Your landing page” and enter your competitor’s URL, then click “Get ideas”.
- Google will crawl that URL and generate a list of keywords related to the page as well as the entire website.
- When Google has finished displaying your results, click the “Keyword ideas” tab below the graph to see your list of competitor keywords, and there you have it!
9). Look for keyword ideas on Amazon – this is especially useful if you’re an E-commerce company looking to drive product pages. When it comes to transactional keywords, Amazon completely dominates the organic search results.
What is SEO Friendly Content | How to Write SEO-Friendly Website Content
Use Your Metadata Correctly
You’ve discovered your target keywords. Include them in the appropriate places: title, URL, and meta description. Keep it between 150-160 characters long and within the context of your content. In H1-H6 tags, image names, and alt image tags, include your keywords.
If you need assistance adhering to these guidelines, there are numerous free meta-writing tools available to assist you in adhering to Google’s recommended lengths for titles and meta descriptions. Just keep in mind not to overuse your keywords when implementing. It will reduce the readability of your content and may appear spammy. This can reduce the likelihood of your blog post ranking in SERPs, which is exactly what we don’t want.
Finally, you must create blog posts and other types of content that solve problems or answer frequently asked questions from your target audience. Include your keywords throughout the content in a natural way for the reader. You could have someone proofread your copy to ensure that it translates correctly. How to Write SEO-Friendly Website Content
Structure Your Content
Believe me when I say that structuring your content will make your writing life so much easier. To begin, you must determine the primary focus of your post. From there, you can divide the remaining sections to increase writing efficiency. Once you’ve organized your content, you can work on each section independently without having to overthink it.
Each piece of content should have an introduction, main body, and conclusion. You can divide the body into sections and write your content in a way that captivates your brand’s writing style and tone.
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Use a Strong Call to Action
This is one of the most common mistakes made when writing a conclusion (especially if you’re new to SEO!). End your content with a strong call to action to encourage your readers to continue exploring your website. This could be something like “sign up here” or other linking articles that advance your reader’s customer journey.
Pro tip: Use emotional modifiers in your titles, such as “best,” “brilliant,” “funny,” “free,” “how to,” “tips,” and so on, to hook your audience and increase your CTR.
Write Compelling Meta Titles
Meta titles are crucial not only for SEO but also for the user. Titles that are descriptive and enticing can mean the difference between users clicking on your article versus your competitors’ posts.
Pro tip: Follow the tips below to improve your chances of ranking higher and encouraging CTR.
- Keep your title to less than 60 characters. Google displays the first 60 characters in search results, and if you exceed this limit, your title may be truncated in Google SERPs.
- Put your target keyword at the start of your title.
- Make an effort to describe the post’s content as briefly as possible.
- Make sure to check it out first. As previously stated, you can use free SEO tools to assist you with this.
What is SEO Friendly Content | How to Write SEO-Friendly Website Content
Optimize Your Meta Description
Google uses meta descriptions to show a summary of your content beneath your title in search results. This should include your target keywords as well as catchy copy to increase your CTR. Meta lengths of 155-160 characters are recommended.
Unfortunately, there is no way to guarantee that Google will use the original meta description you carefully crafted. Google will often create their own version. How to Write SEO-Friendly Website Content
Headings Tags
Use header tags with hierarchy in mind. The title of a blog post should contain only one h1 tag on the page and include a target keyword. The main sections should use an h2 tag, while subsections should use an h3.
Make sure your header tags are distinct. Using similar tags can lead to users and search engines believing you’re presenting the same information twice. If you find a crossover, consider combining the two sections into one.
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Tips on Writing SEO-Friendly URLs
URLs are important ranking factors. The more relevant the URL, the better. This is because it improves the user experience, particularly when it comes to sharing links.
Include your target keyword in the URL. This will assist search engines in categorizing your URL in SERPs.
By removing unnecessary words, you can keep your URLs short and concise. The average URL should be around 60 characters long, or three to five words. URLs How to Write SEO-Friendly Website Content
To separate words, use hyphens. For instance, https://91seotool.com/how-to-make-your-wordpress-blog-seo-friendly Avoid using stop words such as a, an, but, and or. Keep your URLs simple, compelling, and relevant.
Always use lowercase letters. On some servers, uppercase letters may cause redirects or 404 errors.
Use Small Paragraphs
It is always preferable to keep your paragraphs short. It makes your content easier to digest for users because each paragraph has its own idea (aim for 2-3 sentences). You can format your document with bullet points, highlighted text, and a different font. This improves mobile readability and makes your content more visually appealing.
Optimize Images
Search engines use alt text to better understand the subject matter of an image. Google cannot read the text in images, but it can interpret the content of images to determine their relevance in search results. As a result, you must name alt text, descriptive titles, captions, and filenames.
The alt text is not visible to website visitors unless the image fails to load, in which case it will be displayed for the benefit of the users.
Here’s an example of an image alt text in HTML:
<img src=”novoslogo.jpg” alt=”91seotool agency logo”/>
What is SEO Friendly Content | How to Write SEO-Friendly Website Content
External Links to Sources That Are Relevant to The User
It is critical to include links to external resources in every new blog post. It is critical to use descriptive anchor text so that people understand what the link is about. Links can help your readers delve deeper into a topic while remaining focused on the main point.
External links can help search engines understand what your article is about. Internal linking can be used to a similar advantage depending on the content available on your website.
Remember to include links to useful external resources, such as Wikipedia, as this will increase trust and improve user experience.
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Optimal Content Length
Quality trumps quantity in this case. First and foremost, you must provide your readers with the most relevant content that satisfies their search intent. Check out your competitors who rank on page one to determine the optimal length for your given topic.
Typically, the minimum length for blog posts is 300 to 500 words.
This is because longer content receives more likes and mentions on social media. Thus, the longer the content, the better your chances of ranking higher in search results.
The ideal content length is around 2000 words. However, writing 2000 words every time should not be your primary goal because it is dependent on the factors listed above. How to Write SEO-Friendly Website Content
Optimize Your Content For Mobile
Optimizing your blog/website for mobile devices is essential for search engines in 2021, as Google now ranks mobile-friendly websites higher as a general rule.
Mobile Internet usage is currently at 55.4% (July 2021 statistics), representing a sizable market share. Making your website/page mobile friendly is a sure way to hurt your ranking chances.
With Google’s core web vitals update in June 2021 already in the works, it’s never been more important to ensure your pages are running at peak performance. You can test this by entering your URL into Google Page Speed Insights, which will provide you with a list of improvements to make. Because this is not a simple optimization, you may require technical assistance from web dev.
Update Your Content Regularly
Let’s say your blog post is doing exceptionally well, you’re ranking first in SERPs, people are engaging and converting, and you’ve received plenty of social shares. Unfortunately, the struggle does not end there. Google is always looking for the next best thing in terms of resources, and your competitors will always be trying to write something more valuable in order to overtake you.
Regular publishing sends signals to Google that your blog is a valuable resource that is kept up to date, which can help remedy this. Remember that you can update blog posts by date or by adding new information that has come to light.
What is SEO Friendly Content | How to Write SEO-Friendly Website Content
Include Schema Markup
Schema markup is used in the code of your website to assist search engines in analyzing your content. For instance, schema markup can instruct SERPs to display a calendar of upcoming hotel events. That is extremely beneficial to the user!
You can easily add a markup to your blog posts by using Google’s Structured Data Markup Helper. Don’t forget to run it through Google’s structured data test tool as well.
Verdict
If you follow these SEO-friendly content writing tips, you’ll be sure to drive the right kind of traffic to your blog post and website. Sure, it will take some time, tossing and turning, and re-reading this article, but it will be well worth your time investment.
Ready to take it a step further? See our article on the best content marketing strategies for more information.
FAQs Regarding What is SEO Friendly Content
1. How can I tell if content is SEO friendly?
Check to see if your URLs are SEO friendly. Links should contain keywords relevant to the page’s topic and no spaces, underscores, or other characters in order to be SEO friendly. Parameters should be avoided whenever possible because they make URLs less appealing for users to click or share.
2. What is the full form of SEO?
SEO stands for Search Engine Optimization, and it is the process of optimising a website’s technical configuration, content relevance, and link popularity so that its pages are easier to find, more relevant and popular to user search queries, and, as a result, search engines rank them higher.
3. What are SEO keywords examples?
Keywords are the words and phrases that people use to find what they’re looking for in search engines. For example, if you wanted to buy a new jacket, you might type “mens leather jacket” into Google. Even though that phrase contains more than one word, it is still considered a keyword.
4. What is SEO friendly URL example?
SEO-friendly URLs are simple, easy to read, and include keywords that describe the content on a web page. If you’re looking for information about pancakes, for example, a URL like https://en.wikipedia.org/wiki/pancake will help you decide whether or not to click on that link.
5. Why do we need content for SEO?
Quality Content Aids in Backlink Generation – Obtaining high-quality backlinks from high-authority websites is one of the best SEO strategies. High-quality backlinks indicate credibility and trust to Google. The more high-quality backlinks you have, the higher your chances of ranking on Google.