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ECommerce SEO tools are designed to help you better understand your store’s performance and identify key opportunities and areas of growth that can help you grow your business. As the world moves beyond COVID, there is a growing interest in the ECommerce model.
Ecommerce now accounts for nearly 25% of all global sales. If you want your store to thrive, you should implement basic SEO practices such as on-page and off-page SEO, as well as keyword research, link building, and others.
Instead of doing everything by hand, there are a few ecommerce SEO tools you can use to improve your website’s SEO performance. The following list includes both paid and free options.
Best eCommerce SEO Tools 2023: Best SEO Tools for eCommerce in 2023 (Free + Paid)
Also Read: Best Seo Tools For Youtube | 10 Best Keyword Research Tool For Youtube
The 10 Best ECommerce SEO Tools
Here are the 10 best ecommerce SEO tools that you can choose from.
1. Ahrefs
For good reason, Ahrefs is at the top of our list. Ahrefs is a fantastic ecommerce SEO tool that can assist you with keyword research, competitor analysis, link building, and a variety of other tasks. It is an excellent ecommerce SEO tool for conducting a thorough SEO audit of your ecommerce store quickly and efficiently.
Ahrefs is an excellent tool for identifying broken links and determining where your posts rank. It can provide you with a comprehensive picture of where your website ranks and how far you have to go. It can also assist you in conducting a thorough backlink analysis and locating pages that link to your competitor as well as pages that link to you. It’s one of the best tools for determining how well your store is doing.
Key Features:
- Use Content Explorer to compare the content of your website.
- Track key metrics
- Compare your website’s performance to that of others in the industry.
- A complete all-in-one ecommerce SEO tool.
2. KWFinder
Following that is KWFinder. It is yet another excellent ecommerce SEO tool for locating trending keywords. If you’re looking for some of the best ecommerce tools to help your business grow, look no further. KWFinder, as the name implies, is a fantastic tool for conducting quick keyword research.
The user interface is simple and effective, and it puts all of the information you need right at your fingertips. If you don’t need more detailed feedback on your keywords and just want something simple that provides enough actionable data, you should definitely consider KWFinder.
Key Features:
- Very simple interface
- Affordable
- Ideal for evaluating SERP competition strength
- An informative and intuitive dashboard
3. Google Search Console
Google Search Console is a fantastic tool for measuring your website’s search traffic and generating a comprehensive report on its performance. You can easily get your content ranked on Google with detailed Search analytics. It also allows you to submit sitemaps as well as individual URLs for crawling.
This is an excellent tool for providing detailed reports on how Google perceives your website and what you can do to improve it. If you’re looking for a great ecommerce SEO tool, look no further. Google Search Console is widely regarded as one of the most effective SEO tools for ecommerce sites.
You can also use Google Search Console to identify and resolve serious issues.
Key Features:
- Google owns this
- A necessary tool for ecommerce SEO marketers
- Ideal for tracking and optimizing your website
- Gives you comprehensive performance data.
4. Google Analytics
Google Analytics is another fantastic ecommerce SEO tool that you should absolutely use. It is intended to provide you with a real-time overview of the number of people who visit your site and how they interact with it.
If you’re looking for the best ecommerce SEO tools, this is a great option. Most importantly, it is free. If you want your ecommerce store to rank high on Google, you must understand how to carefully track your traffic. Analytics is an excellent tool for accomplishing this.
Key Features:
- Real-time accurate reports
- Very simple interface
- You can easily set up multiple views
- It’s free!
5. SEMRush
SEMRush is in the same vein as KWFinder and Ahrefs. You can’t go wrong with SEMRush if you need an ecommerce SEO tool for optimising your store as well as your conversion rate. It is a fantastic tool that provides you with all of the information you need to determine which posts rank high and which need to be improved.
SEMRush is also used by some of the world’s most recognisable brands. It’s an excellent choice for keyword research, particularly PPC keywords. Similarly, it includes options for both on-page and off-page SEO. It, like Ahrefs, can be used to identify major keywords.
Key Features:
- Position tracking tool
- Hyper-targeting via ZIP codes
- Reports for discovering competitors
- Integration for Google Data Studio
Best eCommerce SEO Tools 2023: Best SEO Tools for eCommerce in 2023 (Free + Paid)
6. Moz Pro
Moz is a well-known name in the SEO industry. If you want to take Moz to the next level, consider Moz Pro. Moz Pro is one of the best ecommerce SEO tools for tracking SEO performance. It provides you with access to a wide range of research tools and resources that you can use to better understand SEO and inbound marketing in general.
It also comes with a 30-day free trial and is ideal for running campaigns to promote seasonal products.
Key Features:
- Fantastic research tool
- Excellent resources section
- Notifies you of critical crawler issues.
- The excellent dashboard provides detailed information about your overall SEO performance.
7. Ubersuggest
If you’re looking for a free option, Ubersuggest is a good choice. Neil Patel created it as a free SEO tool. Ubsersuggest provides you with a plethora of ideas for optimizing the content on your website. It has a variety of features, such as a keyword ideas section where you can get long-tail versions of a simple keyword.
You can also get detailed SERP overviews and content ideas, which work similarly to BuzzSumo but much more simply. Ubersuggest is a fantastic tool for determining how your competitors are performing. It’s also useful for site audits because it provides detailed data based on organic monthly traffic and keywords.
You can’t go wrong with this one if you’re looking for dependable ecommerce SEO tools. This is a great tool to use if you run price comparison websites or a regular ecommerce store.
Key Features:
- Reliable data
- Regularly updated
- Convenient and easy-to-use
8. Helium10
Helium10 is an excellent tool for determining the best opportunities to sell on Amazon. It has a fantastic tool for comparing and finding products in a comprehensive ASIN database of over 450 million products. This also allows you to search for thousands of keywords. You can also write listings like a pro and manage your business effectively.
It is one of the most effective ecommerce SEO tools for store owners.
Key Features:
- Gives you detailed product information
- Lots of impactful keywords
- Lets you access outside traffic as well.
9. Raven SEO Tools
Raven SEO Tools is one of the best ecommerce SEO tool suites for conducting in-depth SEO and SEM competitor research. You can easily understand your competitors’ keyword choices, review landing pages, and create effective ad copy.
It provides excellent reports and allows you to integrate all of your other social media marketing tools into one. This is also an excellent tool for improving the SEO of your ecommerce product pages.
Key features:
- Comprehensive insights
- Keyword tracking tools
- Integration with Google Data Studio
- Site Auditor tool
- Keyword rank checker
10. Google PageSpeed Insights
Google PageSpeed Insights is ideal for identifying issues and opportunities on your website. This can assist you in improving Core Web Vitals and ensuring that it loads quickly. It’s one of the best SEO tools for ecommerce because it provides a detailed picture of your website’s overall performance.
Oh, and it’s free too!
Key Features:
- Free
- Detailed reports
- Comprehensive insights
Best eCommerce SEO Tools 2023: Best SEO Tools for eCommerce in 2023 (Free + Paid)
Also Read: Best Web Hosting For Small Business
Also Read: What is SEO Friendly Website: Why Website Need SEO-Friendly?
Also Read: What Is a Blog | How to Write a Blog | Blog Definition And Example
Also Read: Best WordPress Themes for SEO | How to Choose the Best WordPress Themes for SEO
The Main Benefits of Using Ecommerce SEO Tools 2023
There are numerous advantages to using ecommerce SEO tools. These are some examples:
- More accurate reporting: You can quickly determine where your ecommerce store ranks.
- Identify content gaps: Based on your competition’s performance, you can identify content gaps.
- Identify keywords: These tools can also assist you in identifying important keywords to target.
- Create a content strategy: Using an ecommerce SEO tool can assist you in developing a better content strategy.
- Write better product descriptions: It’s an excellent tool for creating better product descriptions.
What Ecommerce SEO Tools Are You Using?
Which ecommerce SEO tools are you using now that you understand their importance? If you aren’t already using one, now might be a good time to get one so you can improve the performance of your website!
Furthermore, to take a 360-degree approach to improve your ecommerce SEO checklist, read the following actionable in-depth articles about your SEO goals for the year:
1. Is SEO good for eCommerce?
Yes! SEO is critical for ecommerce because it will help you rank higher and target critical keywords. You can make it much easier for people to make important purchasing decisions by optimising relevant keywords on your website.
2. Which tool is best for SEO?
There is no “best” ecommerce tool. Here are some of the most commonly used tools:
- KWFinder
- Ahrefs
- Google Analytics
- Google Search Console
- SEMRush
- Raven SEO Tools
3. How do I use SEO for an eCommerce website?
When writing product descriptions or updating landing page content, you can use SEO. It’s also critical that you optimize the content on your eCommerce website and look at the technical side of things.
4. How can I do SEO for ecommerce websites?
Here are some eCommerce SEO tips: Allow search engines to read reviews Make each product description unique. Make your meta descriptions interesting. Insert pagination elements Make certain that your website loads quickly. Limit the depth of the architecture.
5. What is the best SEO tool in 2023?
In 2023, the following are the best and most powerful SEO tools: 1. SEMrush 2. SEO Spider Screaming Frog 3. Moz Pro 4. Ahrefs Ubersuggest is a fifth option. Google Tools for Free
