Best Branding Tools for Blogging and Business: With so many blogs out there, it’s difficult for individual sites to stand out. High-quality branding is one of the best ways to differentiate yourself from the competition. If you compare two blogs with similar content, the one with better branding will almost certainly receive far more traffic.
So, because blog branding is critical for long-term success, we’ll look at five tools to help you achieve your blog goals. These tools can take your blog to the next level, whether you’re a new blogger or have been posting for years.
Why Blog Branding is Important
Humans are visual creatures, which is why we respond so positively to high-quality logos and brands. Branding is important when creating a blog because:
- It allows your readers to connect with you. Consider your brand to be an extension of your mission statement. Without it, readers won’t care about who you are or what you have to offer.
- It aids in the concentration of your attention. Without a unified brand strategy, your blog may be all over the place, making it difficult to build an audience.
- It simplifies marketing. Logos, graphics, and branding guidelines make it easier to promote your blog across multiple platforms.
Now that we’ve established why branding is important, let’s look at the five tools that can help you make it happen.
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Best Branding Tools for Blogging and Business
Best Branding Tools for Blog
- Tailor Brands
- Color Space
Good For: Graphic design elements such as print materials and social media posts
Canva is much more open-ended than Tailor Brands, which offers pre-made logo design elements. You can create a logo and other graphics from scratch if you have a talent for design. Canva enables you to create social media posts, flyers, and other marketing materials to aid in the promotion of your blog.
If you lack design skills, Canva can assist you with a series of tutorial videos and online courses. Canva’s main focus is on social media, but you can use these elements on your blog as well. For example, instead of using stock images, you can create high-quality customized graphics for your posts.
Canva is also great for creating print materials if you need them. Your logo can appear on everything from book covers to mind maps to magazine covers to calendars. Finally, you can use the site to create videos, though it isn’t as comprehensive as sites like FlexClip (more on that next).
2. Tailor Brands
Good For: creating all major brand elements
The free logo maker is one of the best reasons to use Tailor Brands. While you will have to pay for your logo once you have confirmed the design, you are free to create as many logos as you want until you are satisfied. If you’re not sure where to begin, browse Tailor Brands’ logo ideas based on your industry and niche.
Once you’ve completed your logo, you can use it on a variety of materials, such as business cards, merchandise, and social media posts. Tailor Brands also provides assistance with domain names, email addresses, and website design. These features are useful if you have a blog idea but haven’t yet created one.
Overall, Tailor Brands is a fantastic foundational website that can provide the essential branding elements for your blog. You can then strengthen your branding presence by incorporating your logo and colour scheme across your website and social media platforms.
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Good For: video marketing and content creation
In case you didn’t know, video marketing is the way of the future. While images and text materials will always have a place, video clips are much more engaging and will easily capture your audience’s attention. Remember, humans are visual creatures, and nothing grabs our attention like moving images.
Consider the following video marketing statistics to help you make your case:
- Viewers claim to retain up to 95% of the information conveyed by a video.
- Customers’ preferred method of discovering new products to purchase is through video advertisements.
- According to up to 93 percent of brands, a video ad directly led to a purchase.
- Eighty-four percent of users said a video ad persuaded them to buy a product.
As you can see, video marketing is an excellent method for promoting your blog. For a multimedia experience, you can also use videos as blog posts or embed them in your content.
While FlexClip isn’t as professional as Final Cut Pro or Adobe Premiere Pro, it’s adequate for online content. The site also understands how to optimize clips for various platforms such as YouTube, Facebook, and others.
We like FlexClip because it includes a plethora of free templates, ensuring that your final product looks as professional as possible. In fact, FlexClip makes it so simple to create polished videos that you may want to switch gears and become a Vlogger instead.
4. Color Space
Most bloggers don’t give much thought to their brand’s colour palette. You should, however, because colour has a strong influence on consumers and their habits. Using the right colour scheme can help you capture the attention of your audience much better than a black-and-white palette.
Color Space makes it simple to create a palette because all you have to do is enter a colour into the program and watch it spit out various gradients. You can use complementary colours, monochrome hues, or any of a variety of other options. Color Space ensures that you get the most out of your blog branding.
We won’t go into too much detail, but here are some general guidelines for how colour affects consumers:
- Red is a fiery, energetic, and provocative colour.
- Blue is calming, dependable, and trustworthy.
- Green is associated with prestige, health, and nature.
- Purple is associated with royalty and sophistication.
- Yellow represents wealth, warmth, and creativity.
- Brown is earthy, long-lasting, and natural.
- Orange is exuberant, playful, and fun.
Good for: Creating brand guidelines
If you’re serious about branding your blog (and you should be), you should write a branding book. This book contains the following elements:
Color Palette – As we established with Color Space, colours can make or break your branding.
Typography and fonts – What fonts do you use for your logo and blog? Do you only use one logo or do you use variations?
Post Guidelines – The manner in which you promote your brand and the “voice” you employ on various social media platforms.
FlipSnack provides a plethora of templates for a variety of industries. When you finish this book, you will be able to outsource your design elements to a freelance graphic designer or firm. You can make as many changes as you want to your book and only pay for the finished product.
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Best Branding Tools for Blogging and Business
Bottom Line: Brand Your Blog the Right Way
You must effectively brand your blog if you want to increase traffic and maintain a larger audience. With these tools, you can quickly create a more professional blog. Best Branding Tools for Blogging